Creative Direction, Web, Branding, Design

Jonas Åberg is a multidisciplinary designer currently living and working in Gothenburg, Sweden.

Working at the intersection of digital product design and brand identity, he's had the privilege of influencing products used and loved by millions. These include Telenor, CSN, Sony, Rototilt, Amazon, Antagning, Fujitsu, Sogeti, Aftonbladet, Umeå Kommun, AKQA, Stena, Volvo and more.


Chat on Twitter and LinkedIn, Work in progress on Dribbble,
Case studies on Behance.

Want to work together? Email me at

↓ Select work 1/8

Client: Stena Recycling
Role: Product Design & Visual design

Together with AKQA, I worked on digital products for Stena Recycling. We created designs for different initiatives to create customer value. I created webpages, campaigns, VR experiences, and visual designs that helped Stena Recycling tell its stories. Stena Recycling is well-renowned, and its new digital products matched that reputation.

↓ Select work 2/8

Client: CSN
Role: Art Direction & Design
Link: Read Case Study - Behance

The Swedish Board of Student Finance CSN is the government agency that manages Swedish student finance, i.e. grants and loans for studies. CSN also manage driving licence loans and home equipment loans. A redesign of the website and its e-services began in 2016, we designed a customer service platform and then the website. I was hired to lead the visual design work across both platforms.

↓ Select work 3/8

Client: UHR
Role: Creative Direction & Design
Link: Read Case Study - Behance

Antagning and Universityadmissions is the official websites for swedish and international students who wish to apply for studies in Sweden, and are owned by the government UHR. Antagning is one of Swedens biggest websites, containing both content and e-services for millions of students every year. A redesign of the website and its e-services began in 2018, I was hired to lead the design work across all platforms including desktop and mobile.

↓ Select work 4/8

Client: Mayam
Role: Creative Direction & Design
Link: Read Case Study - Behance

Mayam delivers workflow orchestration solutions to professional media organisations around the world. We completely overhauled the Mayam tasks product, streamlining the experience, creating custom theming and design layouts that helped Mayam better tell their product stories. Mayam creates high technological tools for creative professionals, and their new product matched that reputation.


↓ Select work 5/8

Client: UDK
Role: Creative Direction & Design
Link: Read Case Study - Behance

MEPlugins is a unit within UDK that explores new solutions for Servicedesk and Supportcenter, and builds technology that inspires scalable solutions. I was tasked to create a new website, identity and product design, aswell and creating a marketing strategy moving forward. MEPlugins launched with partners such as Umeå Kommun, Rototilt, Microsoft and more.

↓ Select work 6/8

Client: Codemill
Role: Creative Direction & Design
Link: Read Case Study - Behance

For Codemills latest product offering Smart Video, I designed a website and a product site that integrates with their latest technology. I also created sales and advertising material and together with the team at Smart Video we developed the digital product strategy. The new is a simple and elegant experience for a complex ai-based marketing software tool.

↓ Select work for 7/8

Client: Fantasia
Role: Creative Direction & Design
Link: Read Case Study - Behance

When I was asked to design the website and experience for Fantasia, I naturally said yes. Fantasia is a local store and centers around events, tournaments and items for fantasy enthusiasts. Fantasy inspires a dark theme, and I captured the brand in a dark tonality, the stage was set for a clean and inspiring website to be created. I also helped develop and inspire the store and events to communicate the brand throughout the entire experience.

This is a select few of my work. Find more on dribbble, behance or contact me to see more.

© 2020 Jonas Åberg
All rights reserved.

Want to work together?