Creative Direction, Web, Branding, Design
Working at the intersection of digital product design and brand identity, he's had the privilege of influencing products used and loved by millions. These include Telenor, CSN, Sony, Rototilt, Amazon, Antagning, Fujitsu, Sogeti, Aftonbladet, Umeå Kommun, AKQA, Stena, Volvo and more.
Antagning and Universityadmissions is the official websites for swedish and international students who wish to apply for studies in Sweden, and are owned by the government UHR. Antagning is one of Swedens biggest websites, containing both content and e-services for millions of students every year. A redesign of the website and its e-services began in 2018, I was hired to lead the design work across all platforms including desktop and mobile.
The Swedish Board of Student Finance CSN is the government agency that manages Swedish student finance, i.e. grants and loans for studies. CSN also manage driving licence loans and home equipment loans. A redesign of the website and its e-services began in 2016, we designed a customer service platform and then the website. I was hired to lead the visual design work across both platforms.
Mayam delivers workflow orchestration solutions to professional media organisations around the world. We completely overhauled the Mayam tasks product, streamlining the experience, creating custom theming and design layouts that helped Mayam better tell their product stories. Mayam creates high technological tools for creative professionals, and their new product matched that reputation.
MEPlugins is a unit within UDK that explores new solutions for Servicedesk and Supportcenter, and builds technology that inspires scalable solutions. I was tasked to create a new website, identity and product design, aswell and creating a marketing strategy moving forward. MEPlugins launched with partners such as Umeå Kommun, Rototilt, Microsoft and more.
For Codemills latest product offering Smart Video, I designed a website and a product site that integrates with their latest technology. I also created sales and advertising material and together with the team at Smart Video we developed the digital product strategy. The new Smartvideo.io is a simple and elegant experience for a complex ai-based marketing software tool.
When I was asked to design the website and experience for Fantasia, I naturally said yes. Fantasia is a local store and centers around events, tournaments and items for fantasy enthusiasts. Fantasy inspires a dark theme, and I captured the brand in a dark tonality, the stage was set for a clean and inspiring website to be created. I also helped develop and inspire the store and events to communicate the brand throughout the entire experience.